And now, the environment
Crisis upon crisis. The Covid-19 pandemic has burst into a planet threatened by climate change and environmental degradation. On World Environment Day, mankind must return to action, aware that the fight to save the natural environment from degradation must continue. Effective communication is essential to modify behaviors and take advantage of the perception change of the territory we have had during the confinement.
The harmful relationship between consumers and waste is still there and does not seem to be decreasing. © kadir-celep / unsplash
It is not easy. The pandemic has deteriorated some values and mechanisms of action. The regressions to tribal identity as a defense against uncertainty contrast with the advances that have been evident in the awareness that The closure of borders and the demagogic blame of countries and groups make it difficult to advance towards international relations that, more than ever, need to be encouraged.
It is awkward and complex, but the new communication must make an effort to admit relativism and show that differences are necessary and that through dialogue, these differences make agreements possible and it is agreements that bring progress.
Just as we have not been able to prevent the pandemic and have had to improvise both its mitigation and now our adaptation, the environmental crisis is there. The fact that it is advancing more slowly than the spread of the virus must not lead us to fall into the illusion of remoteness. Let the disastrous experience of the pandemic help us to adjust the time scale: there is no time left and the sooner we react, the better.