The acceptance of sustainability as an economic asset is spreading among companies. It transforms the concept of social responsibility and brings economy closer to citizens. Water use efficiency is increasingly present in sustainable business growth strategies and is critical to attain the SDGs.

The listing of water rights in California on the Wall Street stock exchange has raised serious issues due to the negative influence it might have on the protection of the human right to water. It is the response of the free market to a scarce good that is subject to the ups and downs in availability and prices mainly due to the climate crisis and the increase in demand. It is a factor that opens the perspective to financial speculation and this must be avoided.   

The fight against the global eradication of trachoma needs a final push. The terrible disease, which causes blindness in 1.9 million people, requires surgery and antibiotics, but also clean water, hygiene and sanitation. The slowdown due to Covid-19 can be reversed in a joint and complementary move toward eradicating both diseases in the poorest and most disadvantaged areas in the world.

Nature is our most important asset. Not only is it the base of our economy, it is also an essential part of ourselves. If it gets sick, we all get sick. And its health has significantly deteriorated in the past few decades without traditional economy taking this into account. It is urgent to move forward so that economic advances include nature in the definition of wealth and water is a good indicator. Revising the concept of GDP is a first step.

When is a country known to be water efficient, and is its agriculture, industry or urban supply water efficient? The attainment of the SDG 6 by 2030 forces us to provide an answer to these questions. UN Water has developed certain indicators to help manage water efficiency and also to understand it.

In all activities carried out during this hard year, we have been faced with human suffering, but we have also found hope. Hope generated by the knowledge of being understood and helped; the one generated by the enthusiasm and generosity of the institutions we collaborate with. These have redoubled their efforts despite all difficulties and deserve our admiration and gratitude. We will continue to be there, collaborating to overcome them, because we share the conviction that solidarity is a never ending asset.

The Foundation’s projects have provided water, sanitation and hygiene to more than 205,000 students and teachers in the most neglected regions of the world. The experience obtained in nine of the most disadvantaged countries corroborates the importance of schools as drivers of the development of hygiene and social justice. Now more than ever due to the pandemic, drinking water and adequate facilities are the base of the success of any educational goal. Mankind needs clean and healthy schools. Without them, no other SDG will be fully attained.

Plastic is inherent in the lifestyle of most of the population and it is causing a disastrous environmental damage in which the duality garbage-water is at the same time cause and effect. The industry that has most changed our lifestyle is at a crossroads in which the future of the sustainability of the economy and the environment of the planet is decided.