The more we know about environmental problems, the more global solutions become. The water footprint of economic activity is closely linked to the carbon footprint, and both have an impact on the ecological footprint. The goal of reducing greenhouse gases should take hydric stress into consideration in a global approach that is essential to achieve efficiency and justice.
The acceptance of sustainability as an economic asset is spreading among companies. It transforms the concept of social responsibility and brings economy closer to citizens. Water use efficiency is increasingly present in sustainable business growth strategies and is critical to attain the SDGs.
The listing of water rights in California on the Wall Street stock exchange has raised serious issues due to the negative influence it might have on the protection of the human right to water. It is the response of the free market to a scarce good that is subject to the ups and downs in availability and prices mainly due to the climate crisis and the increase in demand. It is a factor that opens the perspective to financial speculation and this must be avoided.
Nature is our most important asset. Not only is it the base of our economy, it is also an essential part of ourselves. If it gets sick, we all get sick. And its health has significantly deteriorated in the past few decades without traditional economy taking this into account. It is urgent to move forward so that economic advances include nature in the definition of wealth and water is a good indicator. Revising the concept of GDP is a first step.
Floods caused by violent rainfall frequently exceed the capacity of the sewage system and spill all kinds of pollutants into rivers and seas. Adapting urban sanitation systems to these phenomena is vital for the health and preservation of the environment. It is one of the challenges of the smart age in the face of an increasingly urban future. Investments must reach all for results to be sustainable.
In all activities carried out during this hard year, we have been faced with human suffering, but we have also found hope. Hope generated by the knowledge of being understood and helped; the one generated by the enthusiasm and generosity of the institutions we collaborate with. These have redoubled their efforts despite all difficulties and deserve our admiration and gratitude. We will continue to be there, collaborating to overcome them, because we share the conviction that solidarity is a never ending asset.
Combining the adaptation and mitigation of climate change through water is proposed as the most effective way to overcome the survival challenge humanity is facing. Water is part of the solution. Cooperation is the key to achieve it.
Crisis upon crisis. The Covid-19 pandemic has burst into a planet threatened by climate change and environmental degradation. On World Environment Day, mankind must return to action, aware that the fight to save the natural environment from degradation must continue. Effective communication is essential to modify behaviors and take advantage of the perception change of the territory we have had during the confinement.
Sign up to receive news about the water crisis and We Are Water projects.