Plastic is inherent in the lifestyle of most of the population and it is causing a disastrous environmental damage in which the duality garbage-water is at the same time cause and effect. The industry that has most changed our lifestyle is at a crossroads in which the future of the sustainability of the economy and the environment of the planet is decided.
Toilets define a dual scope of responsibility: we must bring them to everyone and we must use them correctly. Having one is a demand for health, dignity and hope for economic development for more than 4.2 billion people. Those who already have one are obliged to a responsible use, essential for the proper functioning of the water cycle and a key factor for the adaptation to climate change.
The short film by the Colombian Nicolás Durán, winner in the micro-documentary category of the We Art Water Film Festival 4, is a beautiful tribute to pure water, an immense gift of nature that is increasingly rare to find unless we climb to the top of the mountains. In Colombia and all around the world, it is urgent that we act as the protagonist of the short film, who changed his attitude to be coherent with his thinking.
The circular economy in the treatment of water does not only imply an improvement in water security and in the safeguard of the environment, it is also an almost unexplored opportunity for economic growth. It forces a change of paradigm that is not easy in the productive model of rich countries, but it presents important asymmetries with those who still struggle for access to water and basic sanitation. The balance of the planet depends on the reuse of water for the benefit of all.
Titicaca, the mythical lake of ancient Andean cultures, is declining due to urban and mining pollution. The wastewater treatment plans put in place by the Peruvian government are essential to give a decent life expectancy to more than one million people living on the shores of the lake. The recovery of traditional culture and education is also essential. The lake from which Viracocha emerged to give life to the Andes must be saved.
The Buriganga River is dying and over four million people in Dhaka need it to be alive. Their work and their health depend on it. They cannot continue living along waters that have become some of the most polluted in the world due to chemical waste and the lack of sanitation.
The Best Feature in the Magazine and the Best Strategy in Social Media of the 2017 iAgua Awards have been presented to the We Are Water Foundation, which attended the most important event in the water sector in Spain with three nominations. The award ceremony showed the concern of the professionals of the sector about the water and sanitation problems and their booming spirit of collaboration.
In order to achieve the development goals of humanity we require a paradigm shift in our global relationship with water resources. To reduce, recycle and distribute water with effectiveness and equity are the keys to the sustainability of the planet. At the World Water Week in Stockholm, over 3,200 experts have shown and discussed the most advanced studies about this global challenge.
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