Can the use of the bathroom cause a division in society? This is what cur-rently happens in most cities in India, where the domestic staff suffers the reminiscences of ancestral classism. #CleanYourHeart, a short film by the We Are Water Foundation, reflects a situation that hampers the socio-economic development of the country and sends a message of progress supported by the younger generations.
Water News and Reports
We are not aware of what we have until we lack it in a moment of need. The social experiment carried out by the Foundation in a well-off area of India on World Toilet Day started the campaign #CloseOpenDefecation in a country where more than 250 million people defecate in fields, streets and railways. A fake toilet stirred consciences.
In India, in addition to adequate and dignified toilets, it is necessary to extend knowledge and hygienic practices among the population, especially in schools and women of menstrual age. This is a goal that requires important socio-cultural and educational advances and is taken on by the We Are Water Foundation in its projects in India. On World Toilet Day these efforts took on special prominence.
The new Construction manual of latrines and wells is based on the experience gained by the We Are Water Foundation in its sanitation projects all around the world.
The activities of the Foundation have seen a great increase. Last year, apart from the new projects, the awareness raising actions have established baselines in the world of water and sanitation.
No one feels embarrassed anymore when talking about it. Referring to the lack of latrines implies talking of the greatest healthiness problem faced by mankind, as it is the main cause of the open defecation of 946 million people. We have exorcized the latrine of social taboos and we now see it as a source of economic growth.
The unique action carried out by the Foundation in the centre of New Delhi on World Toilet Day proves the high degree of awareness of the citizens in India, a key factor for the overwhelming task of ending open defecation in the Asian country by 2019.
There is no sense in installing latrines if the culture to use them does not exist. The experts of the round table “Sanitation; the engine of progress,” organised by the We Are Water Foundation to commemorate World Toilet Day, agree that culture and education are the key for sanitation to reach everyone and to be sustainable.
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