#NoWalking4Water: one year of international dissemination
The campaign for the right of women to water access has achieved its greatest international exposure in its first anniversary. It has been the core idea of numerous activities carried out by the We Are Water Foundation to commemorate World Water Day 2017
United Nations celebrates every March two days with a special relevance for human rights: International Women´s Day and World Water Day. These are two anniversaries that defend rights and that are directly related, as one cannot advance without the other in many areas around the world where the lack of access to water and sanitation condemns women and girls to an undignified, unhealthy and uncertain existence.
#NoWalking4Water presents itself around the world
One year ago, on World Water Day 2016, the We Are Water Foundation launched #NoWalking4Water with the main goal of setting off a viral campaign through social networks to raise awareness on an international basis of this injustice affecting millions of women around the world. In order to strengthen the scope and impact of the message, all people wishing to participate in this campaign are invited to download an image of a 20-litre water drum from the website, take a picture with it and share it on social networks. The campaign fully entered Instagram, with over 8.1 million pictures, reaching 8 million users that generated around 78.000 likes.
Murals in 14 countries
As already done in 2016 and along with the online campaign, the We Are Water Foundation launched the campaign #NoWalking4Water with the goal of raising international awareness of this injustice affecting millions of women and girls. At every meeting point, all visitors, summoned through the website and the social networks, were invited to take a picture with a 20-litre drum and make it viral later on to support this cause.
In Spain, different meeting points were set up in Madrid and Barcelona. Leading names from the world of cinema, music or sports joined the campaign, strengthening its message, such as Javier Bardem, Joan Manuel Serrat, Laia Sanz and Carles Puyol.
Joan Manuel Serrat
Roca Barcelona Gallery
In Russia, the action was supported by the TV presenter Irena Ponaroshku, the actress Galina Bob and the writer Aleksandr Mazurov. In Bulgaria, famous local artists supported the campaign with their image holding the can, sharing it on social networks: the artist Yoana Bukovska, the journalist Niki Kunchev and the actress Dilyana Popova. In Europe, other meeting points were set up in Warsaw, Bucharest, Lisbon and Prague.
In London, apart from spreading the message of the campaign # NoWalking4Water, another awareness-raising message was shared, indicating how to save water by taking a 4-minute-long shower using timers that were donated by the Roca London Gallery.
Roca London Gallery
In America, meeting points were set up in the United States, Brazil and Argentina. In Asia, a mural was installed in a school with 1700 students in Dubai and in India, the actions were very effective in the dissemination of the message, reaching over 1.5 million in Facebook and Twitter.
Roca Tile USA
Buenos Aires, Argentina
Roca Shanghai Gallery
Buenos Aires, Argentina
Video summary of the round table “Reuse of water. Are we ready?”, at the Roca Barcelona Gallery.