Head of Press and PR of the European Film Academy in Germany. Due to his current job and his previous work in different film and communication sectors, he is a renowned professional within the audiovisual industry at an international level.

He has participated in the We Art Water Film Festival as a member of the jury. From his vast experience of working with films on a day-to-day basis, he spoke of the power of cinema as an effective means of getting messages across to people, and thus potentially changing people's attitudes.