{"id":529,"date":"2017-12-05T09:00:00","date_gmt":"2017-12-05T07:00:00","guid":{"rendered":"https:\/\/www.wearewater.org\/?post_type=waw_initiative&#038;p=529"},"modified":"2023-12-05T14:23:31","modified_gmt":"2023-12-05T12:23:31","slug":"smart-water-smart-shopping","status":"publish","type":"waw_initiative","link":"https:\/\/www.wearewater.org\/es\/iniciativas\/smart-water-smart-shopping\/","title":{"rendered":"Smart Water, Smart Shopping"},"content":{"rendered":"<div class=\"whads-insightvideo-gblock\"><div class=\"whads-lazyload-video\" data-video-id=\"gEKgZkNhjdw\" data-video-type=\"youtube\"><div class=\"whads-lazyload-video__cover\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.wearewater.org\/wp-content\/uploads\/2023\/08\/maxresdefault-2023-12-05T130539.007.jpg\" class=\"whads-lazyload-video__cover__image\" alt=\"V\u00eddeo\" srcset=\"https:\/\/www.wearewater.org\/wp-content\/uploads\/2023\/08\/maxresdefault-2023-12-05T130539.007.jpg 1280w, https:\/\/www.wearewater.org\/wp-content\/uploads\/2023\/08\/maxresdefault-2023-12-05T130539.007-300x169.jpg 300w, https:\/\/www.wearewater.org\/wp-content\/uploads\/2023\/08\/maxresdefault-2023-12-05T130539.007-1024x576.jpg 1024w, https:\/\/www.wearewater.org\/wp-content\/uploads\/2023\/08\/maxresdefault-2023-12-05T130539.007-768x432.jpg 768w, https:\/\/www.wearewater.org\/wp-content\/uploads\/2023\/08\/maxresdefault-2023-12-05T130539.007-600x338.jpg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><div class=\"svg-wrapper whads-lazyload-video__cover__play\"><svg width=\"102\" height=\"102\" viewBox=\"0 0 102 102\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g filter=\"url(#filter0_d_64_1959)\">\n<path opacity=\"0.7\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M70.0034 46.1979L39.7539 27.5216C39.1127 27.1259 38.3677 27.6225 38.3677 28.2938V65.6465C38.3677 66.3205 39.1127 66.8171 39.7539 66.4215L70.0034 47.7451C70.5764 47.3904 70.5764 46.5499 70.0034 46.1979Z\" fill=\"white\"\/>\n<circle opacity=\"0.7\" cx=\"50.9998\" cy=\"46.9728\" r=\"45.3172\" stroke=\"white\" stroke-width=\"2.41692\"\/>\n<\/g>\n<defs>\n<filter id=\"filter0_d_64_1959\" x=\"0.474121\" y=\"0.447144\" width=\"101.051\" height=\"101.051\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n<feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n<feColorMatrix in=\"SourceAlpha\" type=\"matrix\" values=\"0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0\" result=\"hardAlpha\"\/>\n<feOffset dy=\"4\"\/>\n<feGaussianBlur stdDeviation=\"2\"\/>\n<feComposite in2=\"hardAlpha\" operator=\"out\"\/>\n<feColorMatrix type=\"matrix\" values=\"0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.25 0\"\/>\n<feBlend mode=\"normal\" in2=\"BackgroundImageFix\" result=\"effect1_dropShadow_64_1959\"\/>\n<feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_dropShadow_64_1959\" result=\"shape\"\/>\n<\/filter>\n<\/defs>\n<\/svg>\n<\/div><\/div><\/div><\/div><div class=\"whads-insighttext-gblock\"><div class=\"whads-insighttext-gblock__heading__col\"><\/div><div class=\"whads-insighttext-gblock__text__col\"><p>La IV edici\u00f3n de las Jornadas de arquitectura, tecnolog\u00eda, dise\u00f1o al servicio del agua y la sociedad se celebr\u00f3 el 14 de diciembre en Ciudad de M\u00e9xico, en el <a href=\"http:\/\/www.myt.org.mx\/\" target=\"_blank\" rel=\"noopener\">Museo Memoria y Tolerancia<\/a> organizada por la Fundaci\u00f3n We Are Water.<\/p>\n<p>&#8220;Smart Water, Smart Shopping&#8221; se centr\u00f3 en la problem\u00e1tica del agua en los desarrollos comerciales, retail y usos mixtos: una de las principales \u00e1reas de desarrollo, dise\u00f1o y construcci\u00f3n en M\u00e9xico, tanto en ciudades como en destinos tur\u00edsticos.<\/p>\n<p>Aunque el mensaje se centr\u00f3 en M\u00e9xico, se aport\u00f3 una visi\u00f3n hacia el conjunto de Latinoam\u00e9rica\/Caribe, que dio continuidad a las jornadas celebradas en 2014, 2015 y 2016 en M\u00e9xico y Barcelona.<\/p>\n<\/div><\/div>\n\n<div class=\"whads-insighttext-gblock\"><div class=\"whads-insighttext-gblock__heading__col\"><\/div><div class=\"whads-insighttext-gblock__text__col\"><p>En esta edici\u00f3n de Smart Water, Smart Shopping participaron decisores (reguladores, grandes consumidores, operadores, desarrolladores comerciales, ingenier\u00edas especializadas en agua en espacios comerciales, arquitectos y dise\u00f1adores) de M\u00e9xico\/Caribe y Espa\u00f1a con presencia o inter\u00e9s en M\u00e9xico\/Caribe. Tambi\u00e9n se invit\u00f3 a profesionales, empresas y organismos con inter\u00e9s en el agua en Latinoam\u00e9rica.<\/p>\n<\/div><\/div>\n\n<div class=\"whads-insighttext-gblock\"><div class=\"whads-insighttext-gblock__heading__col\"><h2 class=\"whads-insighttext-gblock__heading\">Programa<\/h2><\/div><div class=\"whads-insighttext-gblock__text__col\"><p><!-- wp:paragraph --><\/p>\n<p><strong>9:15 hrs.<\/strong>\u00a0\u00a0Registro y bienvenida<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p><strong>9:45 hrs.<\/strong>\u00a0Inauguraci\u00f3n Institucional.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:list --><\/p>\n<ul><!-- wp:list-item --><\/p>\n<li>Lic. Sharon Zaga Mograbi.- Presidenta Museo Memoria y Tolerancia. (<a href=\"http:\/\/www.myt.org.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.myt.org.mx<\/a>)<\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li>Don Miguel Angel Encinas.- Coordinador General de Cooperaci\u00f3n. Embajada de Espa\u00f1a en M\u00e9xico. (<a href=\"http:\/\/www.aecid.org.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.aecid.org.mx<\/a>)<\/li>\n<p><!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list --> <!-- wp:paragraph --><\/p>\n<p><strong>10:00 hrs.<\/strong>\u00a0Presentaci\u00f3n de la Jornada.-\u00a0<strong>David C\u00e1mara Navarro<\/strong>&#8211; Curador Smart Water, Smart Shopping &#8211; M\u00e9xico<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p><strong>10:05 hrs.<\/strong>\u00a0\u00a0<strong>Fundaci\u00f3n We Are Water y su experiencia internacional. Carlos Mart\u00ednez<\/strong>.- Director Roca M\u00e9xico (<a href=\"http:\/\/www.roca.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.roca.es<\/a>).\u00a0<strong>Carlos Garriga<\/strong>.-\u00a0Project Manager We Are Water (<a href=\"http:\/\/www.wearewater.org\/es\/\">https:\/\/www.wearewater.org\/es\/<\/a>)<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p><strong>10:45 hrs.<\/strong>\u00a0Ponencia magistral\u00a0<strong>\u201cEl Agua, situaci\u00f3n actual y perspectivas en M\u00e9xico, los retos de la cooperaci\u00f3n entre reguladores, consumidores y decisores de proyecto&#8221; Ing. Emiliano Rodr\u00edguez Brice\u00f1o\u00a0<\/strong>Conagua \u00a0Gerente de Fortalecimiento y organismos operadores de CONAGUA (<a href=\"http:\/\/www.conagua.gob.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.conagua.gob.mx<\/a>).<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p><strong>11:05 hrs<\/strong>\u00a0Ponencia Magistral\u00a0<strong>\u201cDerecho humano al agua, un cambio de paradigma\u201d. Dr. Francisco Jalomo Aguirre.-\u00a0<\/strong>Coordinador del Doctorado en Geograf\u00eda y Ordenaci\u00f3n Territorial de la Universidad de Guadalajara y Miembro del Sistema Nacional de Investigadores del CONACYT(<a href=\"https:\/\/www.conacyt.gob.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.conacyt.gob.mx\/<\/a>)<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p><strong>11:15 hrs Aspectos clave en la implementaci\u00f3n de la sustentabilidad centrado en el agua en proyectos de retail, centros comerciales y usos mixtos. Casos pr\u00e1cticos y lecciones aprendidas con marcas comerciales internacionales. Ing. Javier Ballesteros. Director de sustentabilidad (<\/strong><a href=\"http:\/\/www.valoraconsultores.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.valoraconsultores.com<\/a><strong>)\u00a0<\/strong><\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>11:30 hrs Mesa de debate &#8220;<strong>Retos y oportunidades de los desarrollos comerciales sustentables. M\u00e9xico, mercado de tendencia internacional: Dise\u00f1o+innovaci\u00f3n\u201d<\/strong><\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:list --><\/p>\n<ul><!-- wp:list-item --><\/p>\n<li><strong>Arq. Juan Ignacio Rodr\u00edguez (<\/strong><a href=\"http:\/\/www.macarquitectos.com.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.macarquitectos.com.mx<\/a><strong>)<\/strong><\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li><strong>Ing. Javier Ballesteros.-\u00a0<\/strong>Director de Sustentabilidad\u00a0<strong>(<\/strong><a href=\"http:\/\/www.valoraconsultores.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.valoraconsultores.com<\/a><strong>)<\/strong><\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li><strong>Arq. Enrique Villanueva.-<\/strong>\u00a0Director de Desarrollo de Pulso Inmobiliario (<a href=\"http:\/\/www.pulsoinmobiliario.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.pulsoinmobiliario.com\/#<\/a>).<\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li><strong>Erick Francisco Xochipa Ru\u00edz.<\/strong>&#8211; (<a href=\"http:\/\/commonelement.com.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/commonelement.com.mx\/<\/a>)<\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li><strong>Dr. Francisco Jalomo Aguirre.-\u00a0<\/strong>Coordinador del Doctorado en Geograf\u00eda y Ordenaci\u00f3n Territorial de la Universidad de Guadalajara y Miembro del Sistema Nacional de Investigadores del CONACYT\u00a0(<a href=\"https:\/\/www.conacyt.gob.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.conacyt.gob.mx\/<\/a>)<\/li>\n<p><!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list --> <!-- wp:paragraph --><\/p>\n<p>Moderador Mesa:\u00a0<strong>Alicia Silva<\/strong>. Fundadora y Directora General de Revitaliza Consultores (<a href=\"http:\/\/www.revitalizaconsultores.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.revitalizaconsultores.com\/<\/a>) y Sustentabilidad para M\u00e9xico (<a href=\"http:\/\/www.sume.org.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.sume.org.mx\/<\/a>)<\/p>\n<p><strong>12 hrs.<\/strong>\u00a0Coffee break<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p><strong>12:30h. Una visi\u00f3n, contada desde el dise\u00f1o, de la situaci\u00f3n el agua en Rep\u00fablica Dominicana. Retos y oportunidades con una visi\u00f3n regional M\u00e9xico-Caribe. Dise\u00f1adora de Interiores Sandra Ehlert\u00a0<\/strong>(<a href=\"http:\/\/sandraehlert.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/sandraehlert.com\/<\/a>)<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p><strong>12:50 hrs<\/strong>. Apertura de la mesa:\u00a0<strong>La visi\u00f3n de la arquitectura, el agua y la sociedad.- La aportaci\u00f3n de valor desde la arquitectura<\/strong>.-\u00a0<strong>Arq. Jorge Arditti.- Director Arditti Arquitectos<em>.\u00a0<\/em><\/strong>(<a href=\"http:\/\/www.ardittiarquitectos.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.ardittiarquitectos.com\/<\/a>).\u00a0<strong>Iniciativas en favor del agua desde la arquitectura: la certificaci\u00f3n de agua en edificios.-<\/strong>\u00a0Arq Gabriel Morales .- Director (<a href=\"http:\/\/www.kmbio.com.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.kmbio.com.mx<\/a>) M\u00e9xico<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>Mesa de debate:<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:list --><\/p>\n<ul><!-- wp:list-item --><\/p>\n<li><strong>Arq. Roberto Velasco.- Director General Latinoam\u00e9rica (<\/strong><a href=\"http:\/\/www.kmdarchitects.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.kmdarchitects.com<\/a><strong>) . M\u00e9xico &#8211; USA<\/strong><\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li><strong>D.I. Sandra Ehlert.<\/strong>\u00a0<strong>(<\/strong><a href=\"http:\/\/sandraehlert.com\/)%20.-\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/sandraehlert.com\/)<\/a>\u00a0.<a href=\"http:\/\/sandraehlert.com\/)%20.-\">&#8211;<\/a>\u00a0Rep\u00fablica Dominicana<\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li><strong>Arq. Gonzalo Monta\u00f1o Estrada<\/strong>\u00a0(<a href=\"http:\/\/www.macarquitectos.com.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.macarquitectos.com.mx<\/a>) M\u00e9xico<\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li><strong>Ing. Roberto Gomez Caridad.- \u00a0Director Agua M\u00e9xico<\/strong>\u00a0(<a href=\"http:\/\/www.exeleria.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.exeleria.com<\/a>) M\u00e9xico \u2013 Espa\u00f1a<\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li><strong>Arq. Emilio P\u00e9rez.- Principal (<\/strong><a href=\"http:\/\/www.sb-architects.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.sb-architects.com<\/a><strong>) USA<\/strong><\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li><strong>Arq. Gabriel Morales.- Director (<\/strong><a href=\"http:\/\/www.kmbio.com.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.kmbio.com.mx<\/a><strong>) M\u00e9xico<\/strong><\/li>\n<p><!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list --> <!-- wp:paragraph --><\/p>\n<p><strong>13:30 hrs<\/strong>. Debate general con asistentes<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p><strong>13:45 hrs. Clausura: Arq. F\u00e9lix Villase\u00f1or<\/strong>\u00a0&#8211; Presidente del Colegio de Arquitectos de M\u00e9xico y Sociedad de Arquitectos Mexicanos (<a href=\"http:\/\/www.cam-sam.org\/camsam\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.cam-sam.org\/camsam\/<\/a>).<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p><strong>14:00 hrs.<\/strong>\u00a0Vino de honor<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/div><\/div>","protected":false},"featured_media":530,"template":"","class_list":["post-529","waw_initiative","type-waw_initiative","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart Water, Smart Shopping - We Are Water<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wearewater.org\/es\/iniciativas\/smart-water-smart-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Water, Smart Shopping - 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