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“Let’s make a deal” for water and sustainability

The We Are Water Foundation and Diamond Resorts take a step further towards global awareness of the importance of the good use of water and the respect for the environment. “Let’s Make a Deal” is a pioneering initiative that involves the entire human chain in hotels, guests and professionals, to advance together towards this goal.

The initiative is natural and necessary in tourism: the awareness of all actors, professionals and guests, of the importance of the good use of water in global sustainability and their involvement in good practices that can be transferred to everyday life.

Diamond Resorts has made strides to reduce the travel industry’s impact on the planet. All of Diamond’s European properties have Sustainability Ambassadors, who help carry out various initiatives such as educating guests on recycling at the resort.

Many of Diamond’s properties have sustainable gardens, where team members grow herbs or vegetables for members, owners and guests to use while staying at the resort.

Let’s Make a Deal proposes a dialogue between hotel staff and clients, suggesting specific actions to take a step further in the raising of awareness of the impact all our activities have on the environment. With the collaboration of We Are Water, Diamond Resorts will hold programs aimed at informing people of their water usage, encouraging them to make simple changes, such as reusing bath towels and limiting water usage, doing this not in an intrusive but in an exciting way for guests. These, being well informed and involved in specific and tangible actions, will become the best communication agents and promoters of good practices once they return home.

As part of this initiative, Diamond Resorts will be educating members, owners and team members to make a reasonable and sustainable use of water within all of the company’s European properties.

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